Surf's Up, Maui! Invitation

I pitched and executed the design of this direct mail invitation to a luau themed party. I worked with the print vendor to select the matte card stock and bring the custom die cut to life.

Highlighted skills: graphic design; print production; project management; typesetting

Please note: product is property of the American Association for Justice, designed while I was a member of their in house design and marketing team. Usage to illustrate past work only.

As soon as I pitched the die cut element of this invitation, the client was sold. We got great feedback from attendees about the experience of opening the mailer, finished with a soft touch coating.